Free packing cubes included *€39 value*
From pregnancy to game day, every detail of The Mama Bag™ was designed with purpose.
Nine piece organization system designed to make packing effortless. Luxe vegan leather. Wipe-clean lining inside and out.
Because real motherhood deserves calm, style, and a bag that can keep up.
I built The Mama Bag™ after showing up to the hospital in an emergency with three duffels and zero sanity.
I wanted something beautiful, functional, and calming that represented my new identity, not another diaper bag I’d never use again.
Now moms feel seen and cared for from pregnancy and beyond.
xoxo, Jenn O’Brien, Founder & Mama of Two
The Reviews are in, Mama!
5 stars from moms who’ve used it for everything, from hospital stays to girls’ trips.
Which bundle fits your season?
Every journey starts with The Mama Bag™ but if you’re craving a little extra calm, comfort, or convenience, here’s how our most-loved bundles compare.
Whichever one you choose, every set starts with The Mama Bag™ , the forever weekender that helps you feel calm, organized, and a little bit like the cool mom you are.
Time to upgrade your Mama Era!
However you style it, The Mama Bag™ is where it all begins.
But if you want the full experience with the robe, the slippers, and all the feel-good extras that make motherhood easier, our bundles are made for you.
Find Your Perfect Match
Every mom’s story is unique, her bag should be too.
Whichever bundle you choose, it all starts with The Mama Bag™, your calm, stylish, carry-it-all from birth to beyond.