We’re so happy you’re here.

Because motherhood doesn’t come with a manual.

The Mama Bag™ was born from one woman’s chaotic, beautiful, totally unprepared entrance into motherhood — and her refusal to let another mom go through the same. Designed with timeless style and real-life function, it’s not just a hospital bag. It’s your calm in the chaos. Your “I’ve got this” in a weekender. Your reminder that even in the mess, you’re still you.

Our Story

Founder Jennifer O’Brien created The Mama Bag™ after showing up to the hospital in an emergency with a suitcase full of missized onesies and zero peace of mind. Somewhere between contractions and panic, she had a realization: moms deserve better. Something beautiful. Something done-for-you. Something that feels like luxury — even in life’s most vulnerable moments.

And so she made it. A pre-packed hospital bag that’s as practical as it is beautiful. Something that says: “I’m not just a mom. I’m me. And I came prepared.”

Our Vision

We believe motherhood is a milestone worth honoring — not just surviving. From your first contraction to your first overnight away, The Mama Bag™ is designed to grow with you. From hospital room to hotel room and everywhere in between, it’s the only bag you’ll need for birth and beyond.

Why The Mama Bag™?

Because becoming a mom shouldn’t mean losing yourself.
Because finding your robe at 3 a.m. shouldn’t feel like a scavenger hunt.
Because “done-for-you” doesn’t have to mean boring.
And because if you’re about to push out a human, you deserve to feel like that girl.The Mama Bag™ is more than a product. It’s peace of mind, packed.
It’s confidence, zipped up.
It’s proof that motherhood can be both beautiful and functional — just like you.

Welcome to the family. Let’s pack this chapter together.